Global economic conditions have resulted in consumers adopting a more cautious approach to spending, focusing on price and value for money. Within the food market, fresh prepared foods have continued to grow strongly underpinned by global trends such as convenience, health, pleasure and responsibility.
For Bakkavor this means continuing to do what we do best – developing and making quality products that are good value for money and match the lifestyle requirements of today’s consumer.
Below we have outlined just some of the ways in which these trends are influencing consumer lifestyles and behaviours and how we at Bakkavor are meeting consumer needs.
| Trend |
Driver |
Affect |
Consumer Need |
Bakkavor |
| Convenience |
- Smaller households
- More working women
- Delay in motherhood
- Busier lifestyles
|
- Feeling more time pressured
- Time and energy perceived as precious
|
Simple solutions at the right price |
Each of the 6,000 plus fresh prepared products we make has been developed to meet people’s convenience needs no matter what the meal occasion or budget |
| Health |
- Rising obesity
- More working women
- People living longer
- Increased awareness of health issues
|
- Trying to maintain a healthy weight
- Trying to preserve mental agility
- Trying to delay the effects of ageing
|
Eating smarter for physical and mental health |
We produce a vast range of meals supporting people who are trying to follow a healthy lifestyle whether it is through reducing fat or trying to eat a naturally balanced healthy meal |
| Pleasure |
- Stressful lives
- Exposure to different cultures
- Popularity of cookery programmes
- Looking for new experiences
- Sharing time with family/friends
|
- An increase in home entertaining
- More willingness to try new foods and flavours
- Desire for classic favourites
- Increase in food rewards
|
Affordable foods that provide the ‘feel good’ factor |
We pride ourselves on making our consumers happy. This includes introducing exciting new product ranges, making foods ideal for sharing, or creating treats for a little bit of self-indulgence. |
| Responsibility |
- Greater awareness of the environment and looking after the planet
- Greater awareness of production methods
|
- Reducing food waste
- Reducing packaging waste
- Increasingly looking for products produced in an ethical manner
|
Making the world a better place through food choices |
In conjunction with our customers, we have clear targets on reducing waste sent to landfill and sourcing the materials we use in a responsible manner. |