United Kingdom
The UK is Bakkavor’s largest market, representing 88% of overall Group revenue. Our priority is producing innovative food that offers quality, choice, convenience and freshness for consumers, and this has been the foundation of our success and continues to drive our performance in the UK.
We are clear leaders the UK FPF market, holding the number one position across our four product categories: meals, salads, desserts and pizza & bread.
We produce over 2,000 short shelf-life products, the majority of which are manufactured and delivered to our customers everyday. These customers represent some of the largest and most well-known UK retailers, including Tesco, M&S, Waitrose and Sainsbury’s, and each has a long-term commitment to developing their fresh prepared food offer to consumers.