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We are the leading provider of fresh prepared food in the UK, with a growing international presence in the US and China.

Our business is centred around scale, innovation, expertise and strong customer relationships.

We report our business performance under two segments: UK and International.

Group Revenue

1. Alternative Performance Measures (“APMs”), including ‘like-for-like’, ‘adjusted’ and ‘underlying’ are used as a guide to performance. The definitions and calculations for APMs are set out in Note 38 to the Consolidated Financial Statements in the 2019 Annual Report.

Our proven business model – combined with our extensive insight into consumer trends and an ability to turn this insight into creative commercial products – gives the Group a clear competitive advantage in the FPF market.

United Kingdom

The UK is Bakkavor’s largest market, representing 88% of overall Group revenue. Our priority is producing innovative food that offers quality, choice, convenience and freshness for consumers, and this has been the foundation of our success and continues to drive our performance in the UK.

We are clear leaders the UK FPF market, holding the number one position across our four product categories: meals, salads, desserts and pizza & bread.

We produce over 2,000 short shelf-life products, the majority of which are manufactured and delivered to our customers everyday. These customers represent some of the largest and most well-known UK retailers, including Tesco, M&S, Waitrose and Sainsbury’s, and each has a long-term commitment to developing their fresh prepared food offer to consumers.



We have developed a strong and growing presence in the two largest food markets in the world, the US and China, where we have operated for over 10 years.

We believe we are well placed to influence and develop these markets by leveraging our UK expertise. Both markets have demonstrated a growing demand for fresh, high-quality, healthy and convenient food options.

View Our Business Model