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The Group’s core strategy of delivering long-term sustainable growth is focused on developing its businesses in the UK and internationally, while continuing to improve operational efficiency.

This strategy, which is focused on three areas, is underpinned by a constant focus on customer needs and service, selective partnerships and strong financial disciplines.

1. Leveraging Number One Position In The Uk

Bakkavor’s strategy in the UK is to leverage its number one position in the growing fresh prepared food market.

Our strategy centres on the following key areas:

  • Strengthening partnership arrangements with existing customers
  • Exploiting insight, innovation and breadth of capability
  • Pursuing strategic investments to accelerate growth

We seek to deliver these strategic priorities and enhance our number one position through our dedicated customer teams and our commitment to operational excellence.

Lemon Tart

2. Accelerating Growth In High-Potential International Markets

Bakkavor has developed a strong presence in the attractive markets of the US and China, where the Group has operated for over 10 years. Our international strategy will leverage our expertise in the UK to further support the strong foundations now in place.

To accelerate growth internationally, we are focused on:

  • Developing strong customer partnerships

Establishing leading positions in key categories with a view to providing nationwide supply.


3. Improving Operational Efficiency

Bakkavor continues to invest in operational efficiencies across the Group to support its strategy. These investments are underpinned by Bakkavor’s operational finance team, created by bringing some of the Group’s manufacturing and finance leaders together to work across the Group as a whole.