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The Group’s core strategy of delivering long-term sustainable growth is focused on developing its businesses in the UK and internationally, while continuing to improve operational efficiency.

This strategy is underpinned by a constant focus on customer needs and service, selective partnerships and strong financial discipline.

In 2020, the Group has been impacted by the COVID-19 outbreak. Our current focus is safeguarding our people and minimising business disruption.

1. Leveraging Number One Position In The Uk

Bakkavor’s strategy in the UK is to leverage its number one position in the growing fresh prepared food market.

Our strategy centres on the following key areas:

  • Strengthening partnership arrangements with existing customers
  • Exploiting insight, innovation and breadth of capability
  • Pursuing strategic investments to accelerate growth

We seek to deliver these strategic priorities and enhance our number one position through our dedicated customer teams and our commitment to operational excellence.

Lemon Tart

2. Accelerating Growth In High-Potential International Markets

Bakkavor has developed a strong and growing presence in the two largest food markets in the world, the US and China, where the Group has operated for over 10 years.

Our international strategy will continue to leverage our expertise in the UK to further support the strong foundations now in place

To accelerate growth internationally, we are focused on:

  • Developing strong customer partnerships
  • Establishing leading positions in key categories with a view to providing nationwide supply
  • Investing strategically in new capacity and capability to support growing demand

3. Improving Operational Efficiency

Bakkavor continues to invest in operational efficiencies across the Group to support its strategy and to help offset margin pressures across the business.

We do this by:

  • Investing in automation and continuous process improvement
  • Sharing best practices across the business led by our operational finance team