Realising our vision to lead the way in bringing innovative, great-tasting, freshly prepared food to people around the world.
We are focused on driving returns from our market-leading position in the UK, whilst also accelerating profitable growth in the US and China. These priorities are underpinned by our relentless focus on operational excellence and by being a trusted partner for all our stakeholders.
Drive returns by leveraging our UK number one market position
Our strategy in the UK is to drive financial returns in the Fresh Prepared Food (“FPF”) market and strengthen our business for the benefit of all stakeholders.
Accelerate profitable growth in the US and China
We have a strong and growing presence in the two largest food markets in the world, the US and China, where the Group has operated for over ten years. We use our Group expertise to support our local teams and deliver profitable growth.
Deliver superior performance through operational excellence
We invest in our colleagues and assets to generate operational efficiencies and maintain the highest technical standards and service levels across our footprint.
Be a trusted partner for our people, customers, suppliers and communities
We strive to be a responsible, caring and trusted partner for all our stakeholders, and a positive force in our interactions with the world around us.
In early 2022, we started discussions with a large Midwest grocer to bolster their deli-counter offer with fresh, grab-and-go prepared meals. Within a few months, we had developed a range of six great-tasting single-serve meals. By October, the range had increased to ten products, available across the full estate of over 250 stores. Work is underway to further expand the range, in fresh meals and into other categories.
Working in partnership with a strategic retail customer, we identified an opportunity to launch a food-to-go fresh sushi offer. The category was new to Bakkavor, but following extensive product and process development in late 2021 we launched our first product. This was an immediate success and we now have a range of three top sellers listed throughout the customer’s store estate. This has invigorated our customer relationship and broadened our capabilities, providing a solid platform for future growth.
Last year saw targeted investments in our UK salads sites, specifically: