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The Group’s core strategy of delivering long-term sustainable growth is focused on developing its businesses in the UK and internationally, while continuing to improve operational efficiency.

This strategy is underpinned by a constant focus on customer needs and service, selective partnerships and strong financial discipline.

In 2020, the Group has been impacted by the COVID-19 outbreak. Our current focus is safeguarding our people and minimising business disruption.

1. Leveraging Number One Position In The Uk

Bakkavor’s strategy in the UK is to leverage its number one position in the fresh prepared food market to profitably grow the business and generate value for all stakeholders.

We do this by:

  • Strengthening partnership arrangements with existing customers
  • Exploiting insight, innovation and breadth of capability
  • Pursuing strategic investments to accelerate growth and improve returns

We seek to deliver these strategic priorities and enhance our number one position through our dedicated customer teams and our commitment to operational excellence.

Lemon Tart

2. Accelerating Growth In High-Potential International Markets

Bakkavor has a strong and growing presence in the two largest food markets in the world, the US and China, where the Group has operated for over 10 years.

We leverage our UK expertise to support our local teams and continue to deliver growth.

Our focus is on:

  • Developing strong customer partnerships
  • Establishing leading positions in key fresh prepared food with a view to providing nationwide supply
  • Investing strategically in new capacity and capability to support growing demand

3. Improving Operational Efficiency

Bakkavor continues to invest in operational efficiencies across the Group to support its strategy and to help offset margin pressures across the business.

We do this by:

  • Investing in automation, people training and continuous process improvement
  • Reviewing our footprint and business value chain to identify efficiency opportunities
  • Sharing best practices across the business